Strategies to be a Found and Trusted Business

Big changes just landed for how businesses use AI. This week, new rules in the United States and in Europe started asking companies to be honest about the AI tools they use. If you own a small business, that might sound scary. But here’s the good news. Almost every…

If you use AI in your business (ChatGPT for emails, Canva’s AI tools for graphics, a chatbot on your website, an AI assistant like Claude for your content), you might have missed a pretty big headline this week. Colorado’s AI Act, the first comprehensive AI law in the…

If you’ve ever felt like AI-powered marketing was built for the big brands and not for you, I want you to keep reading. Because what I learned at Google Marketing Live 2026 might change the way you think about what’s possible for your small business online. I attended…

If you have been using AI tools in your business and assuming the rules would never apply to you, this post is your wake-up call. (And I say that as someone who uses AI tools every single day to serve my clients better.) The regulatory landscape around artificial…

Introducing the R-A-F-T Prompting Framework If you’ve ever typed a question into ChatGPT or another AI tool and thought, “Why didn’t it give me what I needed?” you’re not alone. Most small business owners who are new to AI run into this same wall. The tool sounds…

What is AEO? AEO stands for Answer Engine Optimization. It means writing and structuring your content so search engines and AI-driven results can pull it as a clear, direct answer to a question. Think featured snippets, People Also Ask, voice search, and AI-generated…

You’ve probably heard two messages about AI. One says AI is going to replace everything.The other says AI is magic, and all you have to do is press a button. Here’s the truth I see as a digital marketer, website developer, and AI educator: AI is a tool. It can help…

Your best clients want something simple: honesty, follow-through, and a relationship that respects their time and data. This post lays out a kind, practical framework for earning that trust in 2026. Here’s what you’ll learn: how to practice Radical Transparency,…

It feels like just yesterday we were all trying to wrap our heads around the regulations that launched in 2025. Now, here we are looking toward 2026, and a fresh wave of privacy law changes is heading straight for small business websites. I have seen so many business…

If you’re running a small business or a nonprofit, you likely know the feeling of being stretched thin. Between managing your daily operations and trying to keep up with your marketing, technology can often feel like just another item on an overwhelming to-do list….