This article is a continuation of some tips that were given in my last post: Take Time To Clean Up Your Social Media. You might want to go back and read that post first if you haven’t gotten around to it yet.
Now onto 3 more tips to help you spring clean your social media accounts.
1. A good place to start is with your competitors. We don’t necessarily want to copy our competitors but it is always a good idea to know what may be working for them. This includes social media too.
So pick 3 of your top competitors and see what their audience appears to be engaging with on their social media accounts.
- See what platforms your competitors are using. If they are using a platform that you are not, does it look like it is paying off for them?
- Features your competitors may be using such as IG reels/ stories. Make sure you have a plan to use the features of each social media platform that you use.
- What types of content are they posting?
- Are they getting comments on their posts?
Once you have reviewed and gathered information on your competitors, take time to consider any potential gaps that you may have in your own social media presence and change what makes sense for your company.
2. Plan out your social media in advance. A great way to do this is by using a content calendar! This can be as simple as printing out a blank calendar for the next month and filling in important days that are coming up.
Here are some prompts to consider:
- Are there any holidays coming up? If you want to know about holidays that are coming up, just go to https://www.holidayinsights.com/everyday.htm . They have a list for each month.
- Do you have any sales coming up?
- What products do you need to feature this month?
And then you can always fill in more dates on your calendar with evergreen content. This is content that will not go out of date for a long time.
Here are some examples of evergreen content:
- Quotes / Inspriation posts
- Tips From Your Business
By saving your content to a calendar, you will save time when posting content and you will have a helpful record of what you have posted in the past. You might even be able to recycle some of the content in the future!
3. The last and final tip for cleaning up your social media is to do a security check!
Consider the following when doing a security check:
- Reset your password for all of your accounts and save those passwords in a password maintenance system like LastPass (www.LastPass.com).
- Check your privacy settings in each platform and make sure you are satisfied with them.
- Unfollow or unfriend any accounts or groups that you may not want in your network anymore.
- Remove ghost followers from your Instagram accounts. Click HERE to read an article about why this is important and some apps that you can use to delete those ghost followers.
- Review what 3rd party apps may have access to your social accounts.
Congratulations! If you have used all of the tips here and in my last newsletter, your social media should be looking really good! Now set a reminder on your calendar to do your spring cleaning for your social media accounts again next year!